Ad Law Access
FTC Associate Director for Advertising Practices Elucidates the Commission's Handling of Referrals From NAD
The advertising industry’s self-regulatory system may be “voluntary,” but ignoring NAD’s recommendations—or declining to participate when asked—buys advertisers a prompt referral to the Federal Trade Commission. NAD…
2016 Advertising and Privacy Law Summit Attendee Follow up
As a follow up to Kelley Drye’s 4 th Annual Advertising and Privacy Law Summit, we are providing attendees with a copy of our desktop reference guide . The guide covers many of the topics discussed at the Summit,…
NAD Revisits Crowd-Sourced Substantiation
Traditionally, when companies wanted to advertise that consumers preferred their product over another product, the companies would substantiate their claim by running a survey. Consumers would be stopped in a mall,…
NAD Worries Consumers Will Jump To Wrong Conclusions Over Trampoline Reviews
A growing number of consumers read reviews before they decide to purchase a product. Because of this – as we’ve posted various times – regulators and competitors are keeping a watchful on eye reviews that seem biased…
Lifestyle Blogging, Supplement Dust, and Third Party Liability
The NAD recently took a swipe at Goop, the lifestyle blog founded by Gwyneth Paltrow. To make “GP’s Morning Smoothie,” Goop had recommended using “dust” dietary supplements, such as Action Dust and Brain Dust, both…