Ad Law Access
NAD Announces New Filing Fees
NAD announced that that they are making changes to their filing fees, effective January 1, 2020. The new fees will be as follows: Under $250M: $10,000 National Partner: $25,000 Under $5B: $30,000 Over $5B:…
NAD Smells Problems in Scented Oil Tests
This week, NAD issued a decision in a case involving a commercial for Air Wick Scented Oil that includes some valuable lessons about claim substantiation. One version of the commercial starts with a family of four…
“Puerto Rico’s Favorite Pasta” Is Not NARB’s “Favorite” Claim Without Substantiation
The National Advertising Review Board (“NARB”) recently upheld an NAD decision regarding Goya Foods, Inc.’s claim, “ La Pasta Favorita de Puerto Rico ” or “Puerto Rico’s Favorite Pasta,” finding that the claim was not…
New NAD Decision Addresses Incentivized Reviews
NAD recently announced a decision involving Pyle Audio’s campaign to generate reviews for its NutriChef brand vacuum sealers. When consumers received their products, they would find a card promising them two rolls of…
NAD Doesn’t Trust Trustpilot Reviews
If a review site ranks your product as the top in a category, can you advertise that you’re “number 1” in that category? Not necessarily. A recent NAD decision explains why. A competitor challenged TaxSlayer’s claim…