Ad Law Access
NAD Urges P&G to Clean Up Detergent Claims
A recent NAD decision that focuses on detergent claims touches on some issues – including implied claims and disclosures – that are relevant to all advertisers. The decision covers a lot of ground, but we’ll focus on a…
NAD Addresses When Companies may be Liable for Consumer Reviews
This is not another post about coronavirus claims, but we do need to start there. Truvani makes a dietary supplement that was formerly called “Under the Weather.” The company’s webpage devoted to that supplement…
NAD Frowns on Teeth Alignment Comparisons
Earlier this year, Align Technology filed an NAD challenge against SmileDirectClub over claims that company made about its teeth aligners. After that, SmileDirectClub filed its own challenge against Align over claims…
NAD Releases Fast-Track SWIFT Process
Last week, NAD launched a new, expedited process that will allow companies to challenge advertising claims made by competitors and get a decision within weeks as opposed to months. The process, “Single Well-defined…
NAD Decision Addresses Product Comparisons
This month, NAD announced a decision involving T-Mobile’s ads for its TVision service. The service currently allows subscribers to watch TV over a wired broadband connection, though T-Mobile plans to offer wireless…