Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

MMA Releases Final Privacy Policy Guidelines for Mobile Apps

The way companies collect information through mobile apps has been the focus of several FTC actions, Congressional hearings, proposed legislation, and at least a dozen class action lawsuits. In response to the…

5 Privacy Tips for Location-Based Services

The year 2012 is certain to reflect U.S. consumers’ continued love affair with sophisticated smartphones and tablets. One of the driving forces in the popularity of these devices is their ability to run mobile apps…

Join us Feb. 16 for "Privacy in 2012" Seminar and Teleconference

Changes to privacy regulations, such as proposed revisions to the Children's Online Privacy Protection Act (COPPA), and continuously evolving technologies, including mobile apps with location-based services, can make…

MMA Releases Proposed Privacy Guidelines

As we’ve noted in previous posts and a recent webinar, the way companies collect information through mobile apps has been the focus of several FTC actions, Congressional hearings, proposed legislation, and at least…

FTC Mobile App Enforcement: Mobile App's Acne Treatment Claims Require 2 Clinical Studies

Yesterday, the Federal Trade Commission (“FTC”) approved a final settlement with marketers of the “Acne Pwner” and “AcneApp” mobile applications (“apps”). This is the first FTC settlement targeting health claims by…