Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Default Privacy Settings of Mobile App Draws FTC Scrutiny

On October 11, 2011, the FTC announced a settlement with Frostwire LLC, a peer-to-peer (“P2P”) file-sharing application (“app”) developer, and its Principal, over charges that the company publicly exposed its app…

Parties Reach Settlement Over Text-to-Win Sweepstakes

In 2007, several companies offered text-to-win sweepstakes in conjunction with the American Idol, The Apprentice, Deal or No Deal, and 1 vs. 100 television shows. Soon thereafter, plaintiffs filed class action…

FTC Settles with Mobile App Developer Over Alleged Privacy Violations

On August 15, 2011, the FTC announced a settlement with W3 Innovations, LLC (“W3”) and its President over charges that the company violated the Children’s Online Privacy Protection Act (“COPPA”) when W3 allegedly…

NASCAR Sued Over Unsolicited Text Messages

Earlier this week, a California plaintiff filed a class action lawsuit against NASCAR alleging that the company violated the Telephone Consumer Protection Act (the "TCPA") by sending unsolicited text messages. The…

Avoiding Trouble When Adding an App to the Business Model

The rise of smartphones, wifi hotspots, and high-speed data networks has spurred new technology-based business models and the exponential growth of consumer information online. Chief among new technologies, the use of…