Ad Law Access
New Balance Takes a Run at Trans-Pacific Partnership to Protect Investment in “Made in USA” Branding
Massachusetts-based New Balance has long made “Made in the USA” a cornerstone claim for their athletic wear. The graphic below, from the company’s website, explains exactly what New Balance means by “Made in the USA” –…
FTC Files Lawsuit Over “Made in USA” Claims
This week, the FTC filed a lawsuit against Chemence, Inc., alleging that the company is misleading consumers by claiming that many of their glues are made in the USA. In order for a company to make an unqualified “Made…
Made in America SB633 Enacted into Law
Today, California Governor Jerry Brown signed SB633 into legislation allowing manufacturers to carry the label “Made in America”, even if their products were not entirely made in the United States. This is similar to…
Lands’ End Requests Dismissal of “Made in U.S.A.” Class Action After Reimbursing Plaintiff
Last week, Lands’ End tried a second time to dismiss a “Made in U.S.A.” class action with the novel argument that, because the company had already reimbursed the plaintiff for the necktie she purchased, she is not…
FTC Settles with E.K. Ekcessories Over "Made in USA" Claims
This past Monday, October 21, the FTC issued a press release announcing a settlement that the agency reached with Utah-based E.K. Ekcessories, which resolved allegations that E.K. Ekcessories falsely advertised that…