Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC Tames Lions Making "Made in USA" Claims

Lions Not Sheep is a clothing company that, in its own words, allows consumers who wear its clothes to “show people it’s possible to live your life as a LION, not a sheep.” In addition to making people aware of that…

Did the Other Shoe Drop? Another Class Action Against New Balance for its “Made in USA” Claims

The FTC regularly investigates Made in USA claims, but private actions have been less frequent. New Balance, however, has faced at least two class action lawsuits alleging it falsely advertises its footwear products…

Buy American Final Rule Ups the Domestic Content Ante

Our colleagues have just published an advisory that summarizes recent amendments made by the Federal Acquisition Regulation (FAR) Buy American Act requirements. The amendments implement the Biden Administration’s…

Made in USA Closing Letter Addresses Retailer Obligations

As we’ve noted in other posts, an FTC rule prohibits companies from stating or implying that a product is made in the USA unless: (1) the final assembly or processing of the product occurs in the USA; (2) all…

Chopra, Khan, Slaughter Take Control of the Federal Trade Commission

Commissioners Cut Procedures, Rescind Policy, Empower Staff, Target Tech With an unprecedented attack on policies the Federal Trade Commission had long embraced, the new majority of Democratic Commissioners revealed a…