Join Us for an Upcoming Webinar: Why You Should Care About the FTC’s Rule on Fake Reviews

On August 14, 2024, the Federal Trade Commission announced its final rule designed to combat “fake” reviews and testimonials. Given the focus of the rule and the FTC’s press surrounding it, many companies may assume that they don’t need to worry about it. The rule, however, does more than just ban fraudulent conduct. It includes various provisions that reputable companies need to worry about, too, as well as the potential for civil penalties. Join Kelley Drye Ad Law attorneys for an upcoming webinar: “Why You Should Care About the FTC’s Rule on Fake Reviews,” on Tuesday, September 10, from 12:00 p.m. – 1:00 p.m. ET. We’ll break down the rule and explain what it means for you and your business. Join Partner, Gonzalo Mon, and Special Counsel, Ioana Gorecki, as they:

Discuss the requirements of the final rule
Explore the interplay between the rule and the FTC’s recently updated Endorsement Guides
Provide practical advice on what to consider when working with testimonials and reviews