Ad Law Access
FTC Asked to Investigate Use of Influencers to Market Vodka
Earlier this week, Truth in Advertising (or “TINA.org”) sent a letter to the FTC urging the Commission to investigate Diageo’s use of influencers to market Ciroc vodka on Instagram. According to the letter, TINA.org…
SEC KOs Mayweather and DJ Khaled for Promoting Cryptocurrency Without Disclosures
About a year ago, the SEC issued a warning to celebrities and social influencers who promoted Initial Coin Offerings (ICOs) on social media, noting that such promoters are subject to federal securities laws.…
FTC Settlement Addresses Influencers and Native Ads
Two companies and their principals have agreed to settle FTC allegations that they misled consumers by presenting paid endorsements as independent consumer reviews and ads as independent news stories. Creaxion, a PR…
Company Sues Influencer for Failing to Influence
Snapchat’s public relations firm recently filed a lawsuit against an influencer who allegedly failed to comply with the terms of his agreement. After Luka Sabbat was photographed with Kourtney Kardashian in September,…
Photoshop Can’t Hide Rimmel’s Influencer Woes
The Advertising Standards Authority of Ireland – similar to the NAD in the US – recently issued a decision regarding a social media influencer that companies on this side of the Atlantic should note. The case involves…