Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
FTC Releases Proposed Changes and New Guidance to The Green Guides
This week, the FTC issued its proposed revisions to the " Guides for the Use of Environmental Marketing Claims " (the "Green Guides") and announced that it will be accepting public comment on the Proposed Guides until…
Using "Green" Marketing Claims? Make Them Clear
With "green" products becoming more and more prevalent, marketers must ensure that their green marketing claims do not overstate the environmental benefits of their product or service, or they could face regulatory…
International Chamber of Commerce Announces New Framework for Green Claims
It’s no surprise that in our current economic condition consumer spending is down. A company's budget, and especially marketing dollars, have to work more efficiently than ever before. While consumers may be watching…