Ad Law Access
Biden Administration Weighs In On the Need For and Appropriate Use of Carbon Credits
The Biden Administration published a joint policy statement and set of principles for participating in the voluntary carbon markets (“VCMs”) on Tuesday, which is available here . The set of principles recognize the…
NAD Reviews Green Claims for Trash Bags
HoldOn makes trash bags that are certified by the Biodegradable Products Institute (“BPI”) and TÜV Austria as compostable in commercial and home composting settings. The company advertises that the bags are great for…
Federal Court Unpacks Challenge to Fishy Environmental Claims
Breaded fish fillets were the latest target of an ESG class action lawsuit examining sustainable certifications, traceability claims, and broad environmental benefit claims for ConAgra’s fish fillets and similar…
NAD Provides Guidance on “Sustainable” Claims
Yesterday, we looked at an NAD case involving claims by Amyris Clean Beauty that it used “clean ingredients and clean formulas” and considered what lessons other advertisers who want to make “clean” claims should take…
NAD Provides Guidance on “Clean” Claims
In a recent decision, NAD notes that “clean” claims are “ubiquitous in the beauty industry.” Despite that, the term doesn’t have a clear definition and reasonable minds can disagree over exactly what it means. That…