Ad Law Access
FTC Continues FCRA Enforcement Activities: Warning Letters to 10 Data Brokers
Today, the Federal Trade Commission (“FTC”) announced that it sent letters to 10 data brokers warning them that their practices may be subject to the Fair Credit Reporting Act (“FCRA”). A sample letter is available…
FTC Issues Staff Report on Proposed Revisions to Mail or Telephone Order Merchandise Rule
On Monday, the FTC released a Staff Report on the Mail or Telephone Order Merchandise Rule recommending that the Commission adopt the amendments in the Notice of Proposed Rulemaking issued on September 30, 2011. The…
Handy Health Tracking Mobile App...Or Regulated Medical Device?
The use of mobile apps for health purposes has created new questions for users, developers, and regulators regarding the balance between convenience, expanded health care, and public safety. The line between apps that…
FTC Closes Investigation Involving a Social Media Promotion
As we've posted before, if a company provides incentives to a consumer in order to encourage the consumer to promote the company’s products, the consumer is required to disclose those incentives. It’s not just the…
FTC Updates .com Disclosures Guide to Address Mobile Viewing and Space-Constrained Ads
On Tuesday, the Federal Trade Commission announced final revisions to the guidance it gives to advertisers on how to keep endorsement, testimonial, and other digital ads in compliance with the FTC Act, ".com…