Ad Law Access
Who’s Watching Dietary Supplement Advertising? Everybody!
For several years now, dietary supplement advertising has been squarely on the radar of the FTC, state regulators, self-regulators, and last but never least, plaintiff’s lawyers. A recent FTC settlement with the makers…
FTC Shuts Down a Risky Risk-Free Offer
This morning, the FTC announced that it had stopped a group of 15 companies and 7 individuals from using deceptive “risk-free trial” offers to sell skincare products online. At the Commission’s request, a federal court…
FTC Announces First Action Involving Crowdfunding
Last week, the FTC announced its first legal action involving crowdfunding. For those of you who don’t know, crowdfunding is the practice of raising money for a project by seeking contributions from a large number of…
FTC Updates FAQs for Endorsement Guides, Offers More Guidance on Social Media and Video Endorsements
The FTC recently revised its “ What People are Asking ” page, a source of informal guidance relating to the FTC’s Endorsement Guides . The Endorsement Guides were last revised in 2009. The FAQ revisions are intended to…
Q: What’s Different About the FTC’s New Endorsement Q&As? A: Lots.
The FTC recently released a new version of its Q&As on the Endorsement Guides . The old Q&As, released in 2010, were about seven pages long. The new ones just about double that. The revisions and additions reflect many…