Ad Law Access
Weight-Loss Claims: How Many Studies Does the FTC Really Think It Takes?
On Tuesday, the FTC announced that it has sent warning letters to 20 marketers of weight-loss dietary supplements. The letters question whether the companies possess adequate support for claims and describe the…
Webinar: Preparing for the Worst: A Step by Step Guide to Understanding how the FTC Advertising Claims Enforcement Process Works
Industry scored an important victory in the recent DOJ vs. Bayer case. But, despite that outcome, health claim enforcement will remain a key priority for the FTC going forward. This presentation is a practical…
Highlights from the FTC’s Second “Start With Security” Initiative
On November 5, the FTC hosted its second “Start With Security” event in Austin, Texas in an effort to provide companies with practical tips and strategies for implementing effective data security. FTC Commissioner…
FTC Hosts Workshop on Lead Generation
On October 30, 2015, the FTC held a workshop on lead generation to explore online lead generation in various industries. Lead generation, also called performance marketing, is the process of identifying or cultivating…
United States v. Bayer: Preventing or Treating Disease Claims
In recent years, the FTC and the Center for Science in the Public Interest (“CSPI”) seem to have seen disease claims everywhere, regardless of whether the FDA has deemed the same claims appropriate, non-disease…