Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC Announces Settlement Involving Fake Amazon Reviews

This week, the FTC announced its first case involving fake reviews on an independent website. Cure Encapsulations sells a weight-loss product exclusively on Amazon. When the company wanted to boost its sales, its owner…

FTC Opts Out of Updating Anti-Spam Rule

The Federal Trade Commission (FTC) announced this week that it would not update its anti-spam rule, completing the agency’s first 10-year review of the regulation. The FTC last updated the rule, known as the CAN-SPAM…

White House Touts Artificial Intelligence (as FTC’s Chopra Flags AI Concerns)

This week, President Trump signed an executive order outlining a national plan to promote the development and adoption of artificial intelligence (AI) technologies. The order serves as the official launch of the…

Avoid a Misstep with Qualified “Made in USA” Claims: Class Action Against New Balance Leads to Proposed $750,000 Settlement

Most of our posts regarding “Made in USA” claims relate to FTC investigations and enforcement actions. Private plaintiffs, however, also closely watch those claims. For example, in 2018 plaintiffs filed a class action…

FDA Tightening Oversight of Dietary Supplement Industry

This morning, the FDA announced its intention to engage in greater oversight of the dietary supplement industry. The announcement also conveyed that the Agency had sent 12 warning letters and five advisory letters to…