Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

“Dark Patterns” Loom Large in New FTC Staff Report

No, we’re not talking about sinister sewing guides, but rather practices or formats that may manipulate or mislead consumers into taking actions they would not otherwise take. We untangled the topic of so-called “dark…

FTC Addresses Supplier Due-Diligence for Made In USA Claims

As we’ve noted in other posts, an FTC rule prohibits companies from stating or implying that a product is made in the USA unless: (1) the final assembly or processing of the product occurs in the USA; (2) all…

The FTC’s Mission Statement for 2022-2026: “Legitimate Business Activity” Still Missing in Action

Last November, the FTC sought public comment on a draft strategic plan for 2022-2026. As we blogged here and discussed in a comment submitted to the FTC (one of only 21 submitted), a key change from prior strategic…

FTC and Six States Take Action Against Fake Reviews and Claims

The FTC and six states just announced that they had filed a lawsuit against Roomster – a platform through which people can find rooms and roommates – along with its owners, alleging that they had “inundated the…

FTC Updates – Intuit, Mag-Moss, and More

It’s late August, but there’s a lot going on at the FTC and in consumer protection news more generally. This blogpost highlights some recent FTC-related news, as well as several issues related to the FTC’s legal…