Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

ABA Consumer Protection Conference Open for Registration

Hot off the presses -- registration for the ABA Consumer Protection Conference (Feb. 3, 2011, Washington DC) is now open! There is limited seating, so early registration is encouraged. The all-star line-up of speakers…

FTC Releases Proposed Changes and New Guidance to The Green Guides

This week, the FTC issued its proposed revisions to the " Guides for the Use of Environmental Marketing Claims " (the "Green Guides") and announced that it will be accepting public comment on the Proposed Guides until…

FTC Closes Data Security Investigation of P2P Software Provider

On August 19, 2010, FTC staff closed an investigation into Limewire, LLC. Limewire provides both a free and purchasable version of P2P software. Based on the staff's closing letter, available here, the investigation…

FTC Addresses Frequently Asked Questions About the Revised Endorsement Guides

In October 2009, the Federal Trade Commission (“FTC”) introduced a revised version of its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Guides”). Key changes to the Guides include: (1)…

FTC Plans for Internet Privacy Framework

This post was written by Alysa Z. Hutnik . On Tuesday, April 26, 2010, the Federal Trade Commission (FTC) announced that it intends to develop Internet privacy guidelines. The guidelines will examine social…