Ad Law Access
FTC Settles Case Involving Misleading Endorsements in Social Media
This morning, the FTC announced a settlement with a company that sells guitar lesson DVDs using social media. According to the complaint, the company recruited affiliates to promote its courses through endorsements. In…
Can We Say That? A Practical Guide to Substantiating Claims for Food and Consumer Health Products
This Monograph, published by the Food and Drug Law Institute, is designed to assist lawyers, regulatory advisors and marketing professionals answer the question "Can we say that?" as they design and execute programs to…
Insights from Kelley Drye's 3rd Annual Privacy Seminar
On January 21, 2011, Kelley Drye & Warren hosted the seminar and audiocast, "Privacy By Design, Choice, and Transparency: What a New Framework Will Mean for Business and Technology." The seminar highlighted key…
New FTC Cases Involve Refunds, Asset Freezes
Earlier this month, we posted that the Washington AG announced a settlement with a company that misrepresented that consumers’ computers were at risk. As part of the settlement, the company agreed to pay refunds to…
New Green Claims Raise Red Flags
In October, we posted that the FTC had proposed revisions to the “Guides for the Use of Environmental Marketing Claims,” more commonly known as the “Green Guides.” Among other things, the FTC’s proposed revisions…