Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Privacy vs. Bankruptcy: Case Lesson on When Customer Data is Not for Sale

On September 21, 2011, FTC Bureau of Consumer Protection Director David Vladeck sent a letter to the court appointed consumer privacy ombudsman in the Borders Group, Inc. (Borders) bankruptcy proceeding advising…

FTC Proposes Changes to Children's Privacy Rule

Late this week, the FTC issued its proposed amendments to the Children’s Online Privacy Protection Rule ("COPPA Rule"). The proposed revisions are intended to maintain privacy protections for children who increasingly…

FTC Settles with Mobile App Developer Over Alleged Privacy Violations

On August 15, 2011, the FTC announced a settlement with W3 Innovations, LLC (“W3”) and its President over charges that the company violated the Children’s Online Privacy Protection Act (“COPPA”) when W3 allegedly…

Avoiding Trouble When Adding an App to the Business Model

The rise of smartphones, wifi hotspots, and high-speed data networks has spurred new technology-based business models and the exponential growth of consumer information online. Chief among new technologies, the use of…

What You Need to Know About the Law Relating to the Marketing of Dietary Supplements in the U.S., the EU and China

Consumers around the world are increasing their use of dietary supplements. In the United States alone, consumers spend almost $27 billion per year on dietary supplements, and the EU and China are also rapidly…