Ad Law Access
5 Privacy Tips for Location-Based Services
The year 2012 is certain to reflect U.S. consumers’ continued love affair with sophisticated smartphones and tablets. One of the driving forces in the popularity of these devices is their ability to run mobile apps…
Join us Feb. 16 for "Privacy in 2012" Seminar and Teleconference
Changes to privacy regulations, such as proposed revisions to the Children's Online Privacy Protection Act (COPPA), and continuously evolving technologies, including mobile apps with location-based services, can make…
The "Prior Substantiation" Doctrine: An Important Check On the Piggyback Class Action
A disturbing trend has emerged in false advertising litigation: plaintiffs are filing class action complaints that are virtually identical to or rely heavily on FTC complaints or FDA warning letters. Those complaints…
FTC Closes an Investigation Into a Blogging Promotion
As we've noted in previous posts, if a company provides incentives to a consumer in order to encourage the consumer to promote the company's products, the consumer is required to disclose those incentives. It's not…
Marketer Ordered to Disclose Low Success Rate of its Customers
Earlier this year, the FTC and the Colorado Attorney General filed a lawsuit against a company that sells a wealth-building program. The company’s infomercials included testimonials from consumers who purportedly made…