Ad Law Access
FTC Cries Foul On Breathometer Accuracy Claims
The FTC recently announced a settlement with Breathometer, Inc ., a company that marketed a smartphone accessory that it claimed could detect blood alcohol levels. Users could simply plug the accessory into the…
Think Before You App: FTC Releases Compliance Tools for Health App Developers
The Federal Trade Commission furthered its outreach to the mobile app developer community last week by issuing new guidance for integrating privacy and security into mobile health apps, as well as an interactive online…
Weight-Loss Claims: How Many Studies Does the FTC Really Think It Takes?
On Tuesday, the FTC announced that it has sent warning letters to 20 marketers of weight-loss dietary supplements. The letters question whether the companies possess adequate support for claims and describe the…
The Pleading Bar In False Advertising Cases Has Been Raised
The Fourth Circuit recently issued a decision affirming a district court’s order dismissing a false advertising claim against GNC and Rite Aid relating to several supplement products containing glucosamine and…
FTC Settles with Health App Marketers for Unsubstantiated Melanoma Detection Claims
The Federal Trade Commission announced this week that it has reached settlements with two marketers for “deceptively claiming their mobile apps could detect melanoma, even in its early stages.” MelApp and Mole…