Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Next Stop on the FTC’s Rulemaking Train: Proposed Revisions to the Business Opportunity Rule

In today’s open meeting, the FTC voted unanimously to issue an Advance Notice of Proposed Rulemaking (ANPR) considering expansions to and revisions of the FTC’s existing Business Opportunity Rule (“BOR”). This will be…

TINA.org Lobbies FTC to Use Penalty Offense Authority against Direct Sellers

TINA.org continues to aggressively beat the enforcement drum. Today, its leaders sent a letter to Acting Director of the Bureau of Consumer Protection Samuel Levine encouraging the FTC “to implement a penalty offense…

FTC Announces “Operation Income Illusion” to Crack Down on Deceptive Income Claims

The FTC today announced four new enforcement actions and one new settlement alleging deceptive income claims in violation of the FTC Act. The FTC noted that these actions are part of a broader initiative branded as…

2019 Selected Top Ad Law Access Reads and Listens

In 2019, Ad Law Access published 124 stories on a wide range of topics. However, two topics stood out above the others: California Consumer Privacy Act (CCPA) CCPA was far and away the most popular topic of 2019…

Section 13 (b)log: Direct Seller Stands Its Ground: Neora Seeks Declaratory Judgment Against the FTC, Challenging the Agency’s Section 13(b) Authority

The continuing questions over the extent of the FTC’s enforcement authority to obtain monetary relief under Section 13(b) did not stop the Commission from filing a lawsuit on November 1 against multi-level marketer…