Ad Law Access
CARU Reviews Disclosures in Sponsored Content Directed to Kids
The Children’s Advertising Review Unit (or “CARU”) recently launched an investigation into the “Vlad and Niki” YouTube channel owned by CMG. The channel is described as a “global preschool phenomenon and highest rated…
CARU and FTC Express Concerns about Advertising to Kids in the Metaverse
Earlier this year, CARU’s new Advertising Guidelines went into effect, including various updates that were designed to apply to digital advertising. This week, CARU issued a warning to put “advertisers, brands,…
CARU's First Decision on “Gender-Restrictive” Ads Also Addresses Jurisdictional Issues
In a February 2021 blog post, CARU encouraged advertisers to focus on diversity and inclusion in their ads. In August 2021, they went a step further when they announced that the new version of the CARU Guidelines…
CARU Announces Changes to Guidelines for 2022
In February, we posted that the Children’s Advertising Review Unit (or “CARU”) was in the process of updating its Guidelines for ads directed to children. The Guidelines had last been updated in 2006, and advertisers…
The Direct Selling Self-Regulatory Council: What it Means for Multi-Level Marketers
Earlier this week, the Direct Selling Self-Regulatory Council (DS-SRC) opened its doors for business. Its objective is to provide independent, impartial, and comprehensive monitoring of direct selling companies on an…