Ad Law Access
Using "Green" Marketing Claims? Make Them Clear
With "green" products becoming more and more prevalent, marketers must ensure that their green marketing claims do not overstate the environmental benefits of their product or service, or they could face regulatory…
FTC Charges Company with Misrepresenting the Light Output and Life Expectancy of its Bulbs
Yesterday, we posted that a window manufacturer had entered into a settlement with the Washington Attorney General’s office over allegedly unsubstantiated energy efficiency claims. Today, the FTC announced that it has…
Window Maker Agrees to Settlement Over Energy Savings Claims
In a settlement with the Washington Attorney General’s Office, Great Lakes Window agreed not to make unsubstantiated energy efficiency claims. For five years, Great Lakes promised that consumers who purchased new…
FCC Preparing Multiple "Junk Fax" Enforcement Actions
In previous posts, we’ve noted that sending SMS messages to consumers without their consent could violate the Telephone Consumer Protection Act (the “TCPA”). Similarly, it is generally unlawful to send fax…
NARB Finds "More Than 99% Natural" Claim Problematic
The National Advertising Review Board (“NARB”) recently added fuel to a growing fire in the food and beverage industry regarding the meaning of “natural” claims. The NARB decided an appeal filed by Heartland…