Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC Continues to Target Health-Related Advertising; Settlement Reached with Maker of Vacuum Cleaner and Air Purifier

Yesterday, the FTC announced a $750,000 settlement with the makers of an air purifier and a vacuum cleaner that were intended to create a healthier household environment. The vacuum cleaner featured a HEPA filter and…

Largest Consumer Protection Verdict Ever Awarded in Iowa

On Tuesday, a state judge in Iowa ordered Vertrue, Inc. (formerly known as MemberWorks, Inc.) to pay $32.6 million in consumer restitution, civil penalties, and costs in connection with a ruling that the company…

Can We Say That? A Practical Guide to Substantiating Claims for Food and Consumer Health Products

This Monograph, published by the Food and Drug Law Institute, is designed to assist lawyers, regulatory advisors and marketing professionals answer the question "Can we say that?" as they design and execute programs to…

FDA Warning Letter Cites FTC Act and Further Confirms Cooperation Between Agencies

On February 1, 2011, the Food and Drug Administration (FDA) issued a warning letter to dietary supplement maker Tennessee Scientific, Inc., relating to a number of product claims on the company’s website. The letter…

Insights from Kelley Drye's 3rd Annual Privacy Seminar

On January 21, 2011, Kelley Drye & Warren hosted the seminar and audiocast, "Privacy By Design, Choice, and Transparency: What a New Framework Will Mean for Business and Technology." The seminar highlighted key…