Ad Law Access
Reebok Agrees to Pay $25 Million to Settle Charges of Unsubstantiated Advertising for Toning Shoes
Today the Federal Trade Commission (“FTC”) announced that Reebok International, Inc. has agreed to pay $25 million to settle charges that the company engaged in deceptive advertising for its EasyTone and RunTone toning…
Is the Price Really Right? Michaels Stores Agrees to Pay $1.8 Million to Settle Deceptive Sale Pricing Charges in New York
Yesterday the New York Attorney General announced that Michaels Stores, Inc., has agreed to pay $1.8 million to settle charges that the company engaged in deceptive advertising by misleading consumers about the…
Not All Surveys Are Created Equal
Between January 2006 and June 2011, the National Advertising Division (NAD) of the Better Business Bureaus found that 71 percent of the consumer perception surveys introduced by parties to an NAD proceeding were…
Third Circuit Indicates Judicial Disenchantment With Consumer Survey Evidence
On August 4, the United States Court of Appeals for the Third Circuit rendered its unanimous decision in Pernod Ricard USA, LLC v. Bacardi USA, Inc., holding that a consumer survey need not be considered when a label…
What You Need to Know About the Law Relating to the Marketing of Dietary Supplements in the U.S., the EU and China
Consumers around the world are increasing their use of dietary supplements. In the United States alone, consumers spend almost $27 billion per year on dietary supplements, and the EU and China are also rapidly…