Ad Law Access
FDA Proposes "Experimental Study of Comparative Direct-to-Consumer Advertising"
On December 9, 2011, the Food & Drug Administration (FDA) issued a notice announcing that a proposal to collect information for a “Experimental Study of Comparative Direct-to-Consumer Advertising” had been submitted to…
Join Us on Dec 7th for the Seminar, "gTLDs: The Next Move is Yours!"
ICANN made its move to launch the new generic Top Level Domains (gTLDs), the biggest change to the structure of the Domain Name System since its inception 25 years ago. (A gTLD is the name to the right of the dot in a…
Marketer Ordered to Disclose Low Success Rate of its Customers
Earlier this year, the FTC and the Colorado Attorney General filed a lawsuit against a company that sells a wealth-building program. The company’s infomercials included testimonials from consumers who purportedly made…
FTC Mobile App Enforcement: Mobile App's Acne Treatment Claims Require 2 Clinical Studies
Yesterday, the Federal Trade Commission (“FTC”) approved a final settlement with marketers of the “Acne Pwner” and “AcneApp” mobile applications (“apps”). This is the first FTC settlement targeting health claims by…
EPA Fines Computer Keyboard Manufacturer for Making Unverifiable Antimicrobial "Public Health" Claims
The U.S. Environmental Protection Agency (EPA) continues to emphasize enforcement against companies that market or sell products with unregistered claims of protection against disease-causing bacteria and other…