Ad Law Access
FTC Settlement Targets Web-Tracking Company
The Federal Trade Commission (FTC) announced that Compete Inc., a web analytics company, agreed to settle allegations that it engaged in unfair and deceptive practices by collecting personal data without disclosing the…
New York AG Issues Best Practices for Cause Marketing
It's Breast Cancer Awareness Month, so pink adorns store shelves, NFL players and coaches, and even the White House (for a night). To help support awareness, marketers often sell specially-marked products and donate a…
The Case of the Piggyback Class Action
In increasing numbers, courts have granted summary judgment to the defendants in (or dismissed) consumer class actions in which the plaintiffs have alleged that certain advertising claims are false, deceptive, and/or…
FTC Issues Revised Green Guides
Yesterday, the FTC issued a revised version of their Green Guides that is designed to help marketers ensure that claims about the environmental benefits of their products are truthful and not misleading. In revising…
FCC Determines Radio Station Failed to Comply with Contest Rules
Last year, a CBS radio station in North Carolina ran a “Carolina Cuties” contest in which listeners were invited to submit pictures of their babies on the station’s website. The grand prize winner was be determined by…