Ad Law Access
FTC Updates .com Disclosures Guide to Address Mobile Viewing and Space-Constrained Ads
On Tuesday, the Federal Trade Commission announced final revisions to the guidance it gives to advertisers on how to keep endorsement, testimonial, and other digital ads in compliance with the FTC Act, ".com…
NAD Recommends Changes to a Price-Matching Claim
The NAD recommended that Toys “R” Us modify or discontinue its price-matching claim: “Price Match Guarantee — Spot a lower advertised price? We’ll match it.” The claim was accompanied by a disclosure informing…
Best Practices for E-Mail Marketing
If you work with e-mail marketing—whether you’re putting together the content, reviewing the images and links for accuracy, or conducting a final copy and legal review—you already know that your commercial message must…
The Most Important Consumer Protection Developments of 2012
William C. MacLeod Announces the Jodie Awards It was the biggest year in history for one type of advertising – the pitches for political campaigns. That territory may still be the Wild, Wild West as far as consumer…
NAI Releases 2012 Compliance Report for Online Behavioral Advertising
On February 7, 2013, the Network Advertising Initiative (“NAI”) released its 2012 Annual Compliance Report addressing member organizations’ adherence to the NAI Code . The NAI Code is one of the leading industry…