Ad Law Access
Gain with Less Pain: Ending Your Competitor's False or Misleading Advertising Claims Without Having to Litigate
The best marketers train one eye on their marketing message and the other on their competitors'. And when a competitor's claim is deemed to go too far, it is the legal department that must consider its options in…
FTC Announces Settlements on "No VOC" Claims
The Federal Trade Commission (“FTC”) announced settlements with three mattress manufacturers last week that prohibit the manufacturers from making claims that their products are free from volatile organic compounds…
New York Times Article Discusses Potential Liability for Celebrity Endorsements
A recent New York Times article discussed the FTC’s scrutiny of companies who engage celebrities to endorse their products in social media. The article serves as a timely reminder that this form of advertising, unless…
FTC Seeks Public Comment on Proposed Amendments to the Telemarketing Sales Rule
On May 21, the Federal Trade Commission (“FTC”) issued a Notice of Proposed Rulemaking (“NPRM”) regarding proposed amendments to the Telemarketing Sales Rule (“TSR”). Notably, the proposed changes would: (1) expressly…
NAI Releases Updated Code of Conduct for Online Behavioral Advertising
The Network Advertising Initiative (“NAI”) recently announced final updates to its 2013 Code of Conduct (“NAI Code”). The NAI Code is one of the leading industry self-regulatory codes of conduct governing online…