Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
CBBB Increase Fee for Filing NAD Challenges
Effective March 15, 2010, the Council of Better Business Bureaus will increase the fee it charges for CBBB Corporate Partners to file an NAD challenge from $2,500 to $3,500. This is the first increase in the Corporate…
The Law of Comparative Advertising
The law of comparative advertising covers advertising that compares alternative brands on price or other measurable attributes and expressly or impliedly identifies the alternative brand by name, illustration, or other…
Advertising Litigation On the Rise
The news media have taken notice of the increase in advertising lawsuits and formal grievances filed against competitors. This month, The New York Times and The AmLaw Daily reported on the recent up-tick in false…