Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Ninth Circuit Pulps POM Wonderful's Lanham Act Claims Against Coca-Cola, Affirming FDA Preclusion of Challenge to Regulated Food Labeling

A panel of the Ninth Circuit Court of Appeals ruled May 17 on an appeal from summary judgment in a case filed by pomegranate juice maker POM Wonderful against the Coca-Cola Company's Minute Maid division. The dispute…

Skechers Agrees to Pay $40 Million to Settle Charges of Unsubstantiated Claims for Toning Shoes

Last year, we posted that Reebok had agreed to pay $25 million to settle charges that it had made unsubstantiated claims about its toning shoes. This week, the FTC announced that Skechers agreed to pay a record $40…

Recent Decision Applies Prior Substantiation Doctrine to Bar False Advertising Claims Based on Lack of Substantiation

Continuing with the recent trend of dismissing false advertising complaints premised on a "prior substantiation" theory or granting summary judgment to defendants in such cases where the plaintiff fails to demonstrate…

3 Must See Sessions on Privacy Enforcement, Litigation and Insurance Coverage

It’s not too late to view content from Kelley Drye’s Privacy Law Symposium, which was hosted in Los Angeles on Monday. The program included presentations on privacy enforcement, consumer class action litigation, and…

NARC Announces Re-Branding and Increase in NAD Filing Fee

The National Advertising Review Council announced that, as of April 23, 2012, it will be re-branded as the Advertising Self-Regulatory Council and have a new web address . Also as of that date, the CBBB National…