Ad Law Access
FTC Charges Company with Misrepresenting the Light Output and Life Expectancy of its Bulbs
Yesterday, we posted that a window manufacturer had entered into a settlement with the Washington Attorney General’s office over allegedly unsubstantiated energy efficiency claims. Today, the FTC announced that it has…
Window Maker Agrees to Settlement Over Energy Savings Claims
In a settlement with the Washington Attorney General’s Office, Great Lakes Window agreed not to make unsubstantiated energy efficiency claims. For five years, Great Lakes promised that consumers who purchased new…
FCC Preparing Multiple "Junk Fax" Enforcement Actions
In previous posts, we’ve noted that sending SMS messages to consumers without their consent could violate the Telephone Consumer Protection Act (the “TCPA”). Similarly, it is generally unlawful to send fax…
Attention Subscribers: Need to Re-Subscribe
Please Note: The host of the Ad Law Access blog is making some technical improvements to how email notifications are sent. If you have signed up to receive email alerts, you will need to reconfirm to receive future…
NAD Recommends Advertisers Discontinue "Like Free" Claims
One of the most powerful tools in a marketer’s arsenal is the word “free.” And it’s precisely because that word is so powerful, that consumers, regulators, and competitors, closely scrutinize how the word is used in…