Ad Law Access
Marketer Ordered to Disclose Low Success Rate of its Customers
Earlier this year, the FTC and the Colorado Attorney General filed a lawsuit against a company that sells a wealth-building program. The company’s infomercials included testimonials from consumers who purportedly made…
EPA Fines Computer Keyboard Manufacturer for Making Unverifiable Antimicrobial "Public Health" Claims
The U.S. Environmental Protection Agency (EPA) continues to emphasize enforcement against companies that market or sell products with unregistered claims of protection against disease-causing bacteria and other…
Reebok Agrees to Pay $25 Million to Settle Charges of Unsubstantiated Advertising for Toning Shoes
Today the Federal Trade Commission (“FTC”) announced that Reebok International, Inc. has agreed to pay $25 million to settle charges that the company engaged in deceptive advertising for its EasyTone and RunTone toning…
Is the Price Really Right? Michaels Stores Agrees to Pay $1.8 Million to Settle Deceptive Sale Pricing Charges in New York
Yesterday the New York Attorney General announced that Michaels Stores, Inc., has agreed to pay $1.8 million to settle charges that the company engaged in deceptive advertising by misleading consumers about the…
Not All Surveys Are Created Equal
Between January 2006 and June 2011, the National Advertising Division (NAD) of the Better Business Bureaus found that 71 percent of the consumer perception surveys introduced by parties to an NAD proceeding were…