Ad Law Access
Best Practices for E-Mail Marketing
If you work with e-mail marketing—whether you’re putting together the content, reviewing the images and links for accuracy, or conducting a final copy and legal review—you already know that your commercial message must…
The Most Important Consumer Protection Developments of 2012
William C. MacLeod Announces the Jodie Awards It was the biggest year in history for one type of advertising – the pitches for political campaigns. That territory may still be the Wild, Wild West as far as consumer…
NAI Releases 2012 Compliance Report for Online Behavioral Advertising
On February 7, 2013, the Network Advertising Initiative (“NAI”) released its 2012 Annual Compliance Report addressing member organizations’ adherence to the NAI Code . The NAI Code is one of the leading industry…
NAD Holds that a Trademark Can be a Claim
In a decision issued last week, the NAD held that even trademarked phrases are subject to advertising laws. A company that makes dishwasher products was asked to substantiate the phrase “Outshines the Competition.” The…
FTC Gets Court Order Requiring Individual to Pay $350,000 For Making Deceptive and Unsubstantiated Claims under R-Value Rule
A federal court has ordered Edward Sumpolec, a home insulation marketer d/b/a ThermalKool, ThermalCool, and Energy Conservation Specialists, to pay a $350,000 civil penalty for making deceptive and unsubstantiated…