Ad Law Access
Washington Attorney General Settles with T-Mobile Over Ad Claims
The Washington Attorney General recently announced a court-ordered agreement with T-Mobile over the company’s new advertising campaign. T-Mobile has been promoting a new service plan that offers “no restrictions,” “no…
So You Want to Self-Regulate? The NAD As Standard Bearer
The Federal Trade Commission has been an active proponent of industry self-regulation, recognizing that industry cooperation can lead to efficiency, innovation, and the dissemination of useful information, which can…
FTC Closes Investigation Involving a Social Media Promotion
As we've posted before, if a company provides incentives to a consumer in order to encourage the consumer to promote the company’s products, the consumer is required to disclose those incentives. It’s not just the…
FTC Updates .com Disclosures Guide to Address Mobile Viewing and Space-Constrained Ads
On Tuesday, the Federal Trade Commission announced final revisions to the guidance it gives to advertisers on how to keep endorsement, testimonial, and other digital ads in compliance with the FTC Act, ".com…
NAD Recommends Changes to a Price-Matching Claim
The NAD recommended that Toys “R” Us modify or discontinue its price-matching claim: “Price Match Guarantee — Spot a lower advertised price? We’ll match it.” The claim was accompanied by a disclosure informing…