Ad Law Access
Beware the “Industry Sweep”: Car Dealerships Hit with FTC Enforcement
As we reported previously, the FTC, in September, announced settlements with two car dealerships over price advertising alleged to be deceptive. At that time, the FTC noted that the two settlements were “part of [a]…
FTC Announces Settlement with Makers of “Genetically Customized” Dietary Supplements and Skin Serums
The FTC earlier this week announced settlements with two companies that sold “genetically customized” dietary supplements and skin serums through multilevel marketing. According to the FTC, distributors sent…
FTC Updates Its Media Guide on Weight Loss Claims
In 2003, the FTC issued Red Flag: A Reference Guide for Media on Bogus Weight Loss Claim Detection . The guide was intended to assist media outlets in spotting what the FTC believes to be deceptive weight loss claims.…
In Pricing Case, California Court Determines Meaning of "Free" Shipping
In the Overstock.com case described in the post yesterday, the plaintiff also argued that Overstock’s representations that shipping was “free” or “only $2.95” violated California’s False Advertising Law because the…
California Court Imposes $6.82 Million Civil Penalty in Comparative Pricing Action
Still recovering from the holiday sales? If you’re a retailer or a manufacturer pricing your own products, don’t forget about the state laws governing promotional pricing and deceptive pricing claims. The state of…