Ad Law Access
Advertising Around the Women’s World Cup
US 2; Germany 0 It’s only been a few hours since the US Women’s National Team beat Germany to secure a spot in the FIFA Women’s World Cup Finals, and we’ve already gotten questions from advertisers who want to…
The Pleading Bar In False Advertising Cases Has Been Raised
The Fourth Circuit recently issued a decision affirming a district court’s order dismissing a false advertising claim against GNC and Rite Aid relating to several supplement products containing glucosamine and…
Q: What’s Different About the FTC’s New Endorsement Q&As? A: Lots.
The FTC recently released a new version of its Q&As on the Endorsement Guides . The old Q&As, released in 2010, were about seven pages long. The new ones just about double that. The revisions and additions reflect many…
Wet Wipes Manufacturer Must Back Up Its Flushing Claims (And Not Consumers’ Plumbing)
On May 18, 2015, the FTC announced a settlement with Nice-Pak Products, Inc., concerning claims that its moist wipes are "flushable," "break apart after being flushed," and are "safe" for sewer and septic systems.…
Decision Highlights Questions Over Substantiation for Weight Loss Claims
The Eleventh Circuit recently issued a decision in an contempt proceeding against Hi-Tech Pharmaceuticals and several individuals. The case highlights the ongoing debate over whether clinical trials are required for…