Ad Law Access
NAD Decision Addresses Endorsements from Product Testers
This week, the NAD published a decision involving an infomercial for the Shark Rocket DeluxePro vacuum. Although the decision covers several issues – including comparative claims, product demonstrations, and consumer…
News & Views: Dietary Supplement Advertising
This month we sent out the first edition of News & Views: Dietary Supplement Advertising . This newsletter is specifically for our clients marketing dietary supplements. We’ll cover developments ranging from FTC,…
Cookies, Promises, and California: Why the 3rd Circuit Revived Privacy Claims Against Google
Last week, the U.S. Court of Appeals for the Third Circuit revived several privacy claims against Google pertaining to the Internet company’s practice of side-stepping “cookie blockers” on Microsoft’s Internet Explorer…
The FTC Pressures Press Interactions, Defies Commercial Speech Doctrine
On Tuesday, the FTC joined the Department of Justice and several other federal agencies in announcing numerous recent and ongoing actions against dietary supplement marketers. The FTC, in its discussions, highlighted a…
Weight-Loss Claims: How Many Studies Does the FTC Really Think It Takes?
On Tuesday, the FTC announced that it has sent warning letters to 20 marketers of weight-loss dietary supplements. The letters question whether the companies possess adequate support for claims and describe the…