Ad Law Access
Health Claim Substantiation Has Not Gone to the Dogs
The FTC announced a settlement with Mars Petcare U.S. concerning allegations that the company did not have proper substantiation to support quantified health benefit claims for its Eukanuba brand dog food. The FTC’s…
NY Attorney General Announces Infomercial Settlements
This week, the New York Attorney General announced that it had settled investigations with two companies for deceptive sales practices related to infomercials. One company agreed to pay $700,000 to settle the…
Australian Court Imposes $3 Million Penalty for Product Safety Violations
Earlier this month, the Australian Competition & Consumer Commission (ACCC) reminded businesses that, in February, the Federal Court of Australia ordered Woolworths to pay $3.057 million AUD for several violations of…
Grab the Rings and Go For the Gold, At Your Own Risk
The 2016 Summer Olympic Games are about one month away, and as athletes are getting ready to compete for medals, companies are getting ready to compete for consumers. Many marketers think that including…
FTC Updates Consumer Guidance for Online Tracking
On June 23, the FTC updated its consumer information page to provide updated guidance on “ Online Tracking .” The updated guidance is intended to provide consumers with information on different methods of tracking, how…