Ad Law Access
NAD Decision on Savings Claims Holds Valuable Lessons
The NAD recently issued a decision involving savings claims that holds some valuable lessons for advertisers. Lowes ran TV ads advertising that consumers could get “20% off appliances $396 or more.” Not all appliances…
Avoiding the Enforcement Crosshairs of Cross-Device Tracking
The Digital Advertising Alliance (DAA) recently announced that enforcement of its guidance on cross-device tracking (the “ Application of the DAA Principles of Transparency and Control to Data Used Across Devices ”)…
What Covered Entities Should Know About the FTC Act and Their Obligations Beyond HIPAA
The Federal Trade Commission and Department of Health and Human Services Office for Civil Rights (OCR) recently announced the release of new guidance for businesses on the Health Insurance Portability and…
FTC Associate Director for Advertising Practices Elucidates the Commission's Handling of Referrals From NAD
The advertising industry’s self-regulatory system may be “voluntary,” but ignoring NAD’s recommendations—or declining to participate when asked—buys advertisers a prompt referral to the Federal Trade Commission. NAD…
FTC Announces Settlement of “Made in USA” Litigation
Earlier this week, the FTC announced settlement of one of the few “Made in USA” cases the agency has litigated in recent years. Earlier this year, we sent an update regarding the FTC’s lawsuit against Chemence, Inc.,…