Ad Law Access
eHarmony Agrees to Pay up to $2.2 Million to End Auto-Renewal Suit
Last week, eHarmony agreed to pay up to $2.2 million to resolve allegations brought by four California counties and the city of Santa Monica over the company’s billing practices. That includes a payment of $1.2…
2017 Recap
Most Popular Ad Law Access Posts of 2017 As reported in our Ad Law News and Views newsletter, Kelley Drye’s Advertising Law practice posted 106 updates on consumer protection trends, issues, and developments to…
Is It Time to Rethink Establishment Claims?
The decision in Kwan v. Sanmedica International , 854 F.3d 1088 (9 th Cir. 2017) in April, has occasioned a lot of discussion about the apparent demise of the establishment claim “standard” in California. What the…
Will Your TV Watch You? FCC Green Lights Targeted Advertising in Next Gen TV Broadcasting Standard
Last week, the Federal Communications Commission (FCC), in a 3-2 vote, approved an order allowing “television broadcasters to use the ‘Next Generation’ broadcast television (Next Gen TV) transmission standard, also…
FTC Announces $1.3 Million Settlement in Negative Option Case
Last week, the FTC announced that an online lingerie company had agreed to return more than $1.3 million to customers who enrolled in a negative-option membership program offering discounts and other benefits. Under…