Viral TikTok Mascara Video Spotlights Influencer Ad Issues
Law360
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In an article in Law360, partner Gonzalo Mon details how a sponsored TikTok video about L’Oreal mascara that ignited a battle over deceptive advertising on the internet last month serves as a reminder that advertisers are responsible for influencer posts and should take steps to help reduce the risk of liability.
Read the full article here.